What is Minimum Value Discounts? A Step-by-Step Guide on Shopify

A minimum value discount campaign is a powerful way to encourage customers to spend more by offering them a discount when they reach a specific order total. This strategy can boost the average order value (AOV) in your store. Using third-party apps like Discounty on Shopify makes setting up these campaigns easier, offering greater flexibility and automatic tiered discounts. Customers are motivated to add more items to their cart, and store owners can easily manage and track these promotions. The campaign involves defining discount terms, selecting products, and activating the promotion, with tools like countdown timers and discount widgets enhancing the user experience.