Bulk price editor case study
How Flip N Dip grew daily orders 68% with an end-of-season sale
At the end of the riding season, Flip N Dip put 182 products on sale for 13 days with Bulk price editor in Discounty. Orders a day across the store grew 68%, from 23.1 to 38.9. Sales a day went from £1,955 to £3,284.
- Store
- Flip N Dip
- Industry
- Motorcycle accessories, United Kingdom
- Discounty campaign
- Bulk price editor
- Applies to
- 182 products
At a glance
+68%
orders a day across the store
38.9 during the sale, 23.1 in the two weeks before
+68%
sales a day across the store
£3,284 during the sale, £1,955 in the two weeks before
90%
of the store’s orders had a product from the sale
493 of 545 orders while it ran
About Flip N Dip
Adjustable tail tidies for motorcycles
Flip N Dip designs adjustable tail tidies and license plate brackets for motorcycles from Yamaha, BMW, Honda and other brands, plus add-ons such as integrated rear lights, with universal options and 3D scans for bikes not on its list.
The challenge
Riding season ending, 23 orders a day
In the two weeks before the sale, the store took about 23 orders a day, and sold £1,955 a day.
Flip N Dip wanted an end-of-season sale of 13 days.
The solution
182 products, for the last 13 days of the season
Flip N Dip set up a Bulk price editor campaign in Discounty on 182 products and 364 variants, at 20% off. It ran for 13 days.
Discounty changed all 364 variant prices when the sale started and set them back when it ended. Customers saw the sale price on product pages and in collections, and nobody edited a price by hand.
The campaign settings
- Campaign type
- Bulk price editor
- Sale price
- 20% off the regular price
- Products
- 182 products, 364 variants
- Length
- 13 days
- Where the price changes
- On the product itself
- After the sale
- Regular prices back by themselves
- Plan for this many variants
- Essential plan (up to 1,000)
How it looked to customers
Prices worked out at Flip N Dip’s 20% off. The £60.00 price is an example.
Results
68% more orders a day, for 13 days
Across the 14 days the sale touched, 493 of the store’s 545 orders included a product from the sale.
| All orders in the store | Two weeks before | During the sale | Two weeks after |
|---|---|---|---|
| Orders a day | 23.1 | 38.9 | 25.5 |
| Sales a day | £1,955 | £3,284 | £1,914 |
In the two weeks after, orders a day stayed above the earlier level, at 25.5 against 23.1 before.
What other stores can take from this
Stock for the whole sale, not one big day. Across the 14 days the sale touched, orders ran between 27 and 51 a day, against about 23 before.
FAQ
Common questions about Bulk price editor sales
Can products for different bikes have different sale prices?
Yes. Run a Bulk price editor campaign for each group, such as a collection or a vendor, each with its own rate. Flip N Dip used one rate, 20%, for all 182 products.
Can a sale cover part of the range and not the rest?
Yes. You choose products by collection, tag, vendor or product type, by hand, or the whole store. Flip N Dip’s sale covered 182 products. Excluding products is on the Lite plan and up.
Can sale prices end in .99?
Yes, on the Essential plan and up. Bulk price editor can round each sale price to an ending you choose, such as .99, so 20% off doesn’t leave odd cents.
Set up a sale like Flip N Dip’s
Choose the products, the sale price as a percentage or a fixed amount, and the dates. Discounty changes the prices on those products for the length of the sale and sets them back after.
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