December 2, 2024
Making the Most of the Buy One Get One (BOGO) Strategy
BOGO (Buy One, Get One) is a sales strategy where customers get a second item for free or at a discount (usually 50%) after purchasing one. Popular in industries like fashion and groceries, it helps attract customers, clear inventory, and boost sales. However, if not planned carefully, it can reduce profits and devalue products. Success depends on choosing the right timing, products, and audience for the promotion.