Cart goal case study
How t leaf T tripled its daily orders with a week-long Cart goal
For one week, t leaf T gave customers 15% off orders of $50, 20% off $100 and 25% off $150 (New Zealand dollars) with a Cart goal campaign in Discounty. Orders a day rose 198% that week, and sales a day rose 218%.
- Store
- t leaf T
- Industry
- Tea, New Zealand
- Discounty campaign
- Cart goal
- Applies to
- 347 products
At a glance
+198%
orders a day across the store
In the Cart goal week, against an ordinary day
+218%
sales a day
In the Cart goal week, against an ordinary day
68%
of Cart goal orders reached $100 or more
40% landed on the $100 to $149 tier
About t leaf T
Teas and infusions from around the world
t leaf T is a New Zealand tea store. It sells loose-leaf teas, pyramid bags, New Zealand botanicals, matcha and teaware. A 100 g gift box costs $23, so $50 takes three boxes and $150 takes seven.
The challenge
One busy week
t leaf T wanted one busy week: more customers ordering, and a reason for each of them to reach the next tier.
Ordinary days, the days without a sale, are the baseline for every change on this page.
The solution
Three tiers, from $50 to $150
t leaf T set up a Cart goal campaign in Discounty with three tiers: 15% off at $50, 20% at $100 and 25% at $150, across 347 products. It ran for seven days.
The bigger the basket, the bigger the percentage. Discounty applied the discount automatically once an order reached a tier.
The campaign settings
- Campaign type
- Cart goal
- Tiers
- 15% off at $50
20% off at $100
25% off at $150 - Discount
- Percentage off the order
- Products
- 347 products
- Length
- 7 days
- Combines with other discounts
- No
Results
Three times the orders, for a week
During the week of its Cart goal, orders a day at t leaf T rose 198% over an ordinary day, and sales a day rose 218%. In the 14 days after, orders a day were 9% above an ordinary day.
| All store orders, against an ordinary day | Ordinary days | Cart goal week | 14 days after |
|---|---|---|---|
| Orders a day | Usual | +198% | +9% |
| Sales a day | Usual | +218% | +8% |
Two in three Cart goal orders reached $100 or more, and the $100 tier was the most common. After the week, orders a day went back to the usual level rather than dropping below it, so the busy week didn’t take orders from the days that followed.
In their words
“I have a few discounts planned over the coming season and just started using the AI feature to check I am setting them up correctly. It is very helpful.”
What other stores can take from this
Put the middle tier where you’d like most orders to land. 40% of Cart goal orders landed in the $100 to $149 tier, the most common one.
Raise the discount with the basket. 15%, 20% and 25%: the discount grows by five points at each tier, and 68% of Cart goal orders reached $100 or more.
Check the weeks after. In the 14 days after, orders a day were 9% above an ordinary day, so the busy week didn’t borrow from later ones. More on short sales.
FAQ
Common questions about Cart goals
How far apart should the tiers be?
t leaf T used $50, $100 and $150, with the discount five points higher at each. 40% of Cart goal orders landed on the middle tier.
How long should a Cart goal run?
t leaf T ran this one for seven days. Orders a day tripled during the week and went back to the usual level afterwards.
Can a Cart goal use a percentage instead of a fixed amount?
Yes. t leaf T gave 15%, 20% and 25% off. You can also set a fixed amount for each tier.
Set up a Cart goal for your store
Choose the order totals, the discount at each one, and the products that count. Discounty applies the discount automatically once an order reaches a tier.
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