Bulk price editor case study
How Viki B took 2.7 times its usual orders a day with a two-day birthday sale
For its birthday, Viki B put 448 products on sale for two days with Bulk price editor in Discounty. The store took 334 orders a day, 2.7 times its usual 126. Sales a day went from €5,753 to €17,015.
- Store
- Viki B
- Industry
- Stainless steel jewelry, Italy
- Discounty campaign
- Bulk price editor
- Applies to
- 448 products
At a glance
2.7×
orders a day across the store
334 during the sale, 126 in the two weeks before
3.0×
sales a day across the store
€17,015 during the sale, €5,753 in the two weeks before
95%
of the store’s orders had a product from the sale
634 of 667 orders while it ran
About Viki B
Stainless steel jewelry for every day
Viki B is an Italian jewelry brand that makes earrings, ear cuffs, rings, necklaces and bracelets in stainless steel, with new drops through the year.
The challenge
A jewelry brand’s birthday
In the two weeks before the sale, the store took about 126 orders a day, and sold €5,753 a day. The sale fell on the same days as October’s big online shopping days.
For its birthday, Viki B set out to run a short sale at 30% off across a wide part of its range.
The solution
448 products on sale for two days
Viki B set up a Bulk price editor campaign in Discounty on 448 products and 1,092 variants, at 30% off. It ran for two days.
Discounty changed all 1,092 variant prices when the sale started and set them back when it ended. Customers saw the sale price on product pages and in collections, and nobody edited a price by hand.
The campaign settings
- Campaign type
- Bulk price editor
- Sale price
- 30% off the regular price
- Products
- 448 products, 1,092 variants
- Length
- Two days
- Where the price changes
- On the product itself
- After the sale
- Regular prices back by themselves
- Plan for this many variants
- Discounty plan (up to 10,000)
How it looked to customers
Prices worked out at Viki B’s 30% off. The €30.00 price is an example.
Results
2.7 times the usual orders, for two days
Over the two days, 634 of the store’s 667 orders included a product from the sale.
| All orders in the store | Two weeks before | During the sale | One week after |
|---|---|---|---|
| Orders a day | 126 | 334 | 108 |
| Sales a day | €5,753 | €17,015 | €4,693 |
In the week after, orders a day dipped to 108, below the 126 before. Sales a day in that period dipped to €4,693, below the €5,753 before. Across the sale and the week after together, the store still took about 26% more orders than at its usual pace, and sold about 29% more. That week also included a separate 30% campaign on 13 products, which started the day after the sale.
What other stores can take from this
A two-day sale can peak in one day. The sale went live a little before nine in the evening and took 106 sale orders in its opening three hours. Its one full day brought 492 orders, almost four times a usual day.
FAQ
Common questions about Bulk price editor sales
Can a sale run alongside a Cart goal?
Yes, on the Discounty plan and up. A customer who buys sale products can still reach a Cart goal tier.
Can a sale start in the evening?
Yes. You pick the start and end time, and Discounty switches the prices at those moments. The times follow the time zone of the device you set the campaign up from. Viki B’s sale started on a Tuesday evening and ended on Thursday evening.
Can I run the same birthday sale every year?
Yes. Duplicate last year’s campaign in Discounty and change the dates.
Set up a sale like Viki B’s
Choose the products, the sale price as a percentage or a fixed amount, and the dates. Discounty changes the prices on those products for the length of the sale and sets them back after.
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