Cart goal case study
How Ameo Life grew daily orders 55% with an eight-day Cart goal
For Labor Day, Ameo Life gave customers 20% off orders of $75, 25% off $125 and 30% off $200, with a Cart goal campaign in Discounty. Orders a day across the store grew 55%, from 14.8 to 23. Of the Cart goal orders, 59% reached $125 or more.
- Store
- Ameo Life
- Industry
- Supplements, United States
- Discounty campaign
- Cart goal
- Applies to
- 28 products
At a glance
+55%
orders a day across the store
23 during the campaign, 14.8 in the two weeks before
59%
of Cart goal orders reached $125 or more
62 of 105 orders
57%
of the store’s orders used the Cart goal
105 of 184 orders
About Ameo Life
Supplements made in the USA
Ameo Life makes supplements in the USA, from mineral blends to plant-based probiotics. Customers can buy once or subscribe.
The challenge
About 15 orders a day, before Labor Day
In the two weeks before the campaign, the store took about 15 orders a day.
For Labor Day, Ameo Life wanted a campaign that gave a bigger discount on bigger orders.
The solution
Three tiers, from $75 to $200
Ameo Life set up a Cart goal campaign in Discounty with three tiers: 20% off at $75, 25% at $125 and 30% at $200, across 28 products. It ran for eight days, over Labor Day.
The bigger the order, the bigger the percentage. Discounty applied the discount automatically once an order reached a tier, so there was no code to enter.
The campaign settings
- Campaign type
- Cart goal
- Tiers
- 20% off at $75
25% off at $125
30% off at $200 - Discount
- Percentage off the order
- Products
- 28 products
- Length
- Eight days
- Code needed
- No, applied automatically
- Plan for this setup
- Essential plan (more than one tier, up to 1,000 variants)
How it looked to customers
Example carts at $60 and $130, worked out with Ameo Life’s tiers.
Results
55% more orders a day, for eight days
Over the eight days, 105 of the store’s 184 orders used the campaign.
| All orders in the store | Two weeks before | During the campaign | Two weeks after |
|---|---|---|---|
| Orders a day | 14.8 | 23 | 15.9 |
Of the 105 Cart goal orders, 33 reached the top tier at $200. In the two weeks after, orders a day were back at 15.9, close to the 14.8 before.
In their words
“Discounty makes it easy to run campaigns far beyond what Shopify discounts can offer. No more reminding customers to make sure they add the free product to their cart during BOGOs!”
What other stores can take from this
Set the first tier within reach. Ameo Life’s first tier was $75, and 43 of the 105 Cart goal orders landed there.
Make the top tier worth reaching. The top tier, 30% off at $200, drew 33 orders, almost a third of the Cart goal orders. More on tiered discounts.
Keep the steps easy to read. Ameo Life’s discount rose five points at each tier: 20% at $75, 25% at $125 and 30% at $200.
FAQ
Common questions about Cart goals
Can a Cart goal have more than one tier?
Yes, on the Essential plan and up. Ameo Life used three, with a bigger percentage at each.
Do customers need a code?
No. Discounty applies the Cart goal discount automatically once an order reaches a tier, as it did for Ameo Life.
Can a Cart goal run alongside a sale?
Yes, on the Discounty plan and up. A Cart goal combines with Bulk price editor, so customers can get a sale price and an order discount together.
Set up a Cart goal like Ameo Life’s
Choose the order totals, the discount at each one, and the products that count. Discounty applies the discount automatically once an order reaches a tier.
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