Know what worked
Whether the discount made money or just moved it. How much to give, and how to tell.
4 posts
The Most Effective Discount Percentage for ShopifyThe percentages stores actually choose, what each range is for, and how to test the right one for your margin.Mahbod Mortazavi
How to Test a Discount StrategyRevenue during a sale is not the result. How to find out what a discount added, with a holdout and a little arithmetic.Mahbod Mortazavi
Discount Strategy in Retail: Choosing the Rules FirstThe rules you set before the sale, so each discount is a decision rather than a reaction to the last one.Mahbod Mortazavi
Fixed Amount vs Percentage Discount: Which to Use WhenA percentage reads bigger on items under $100, a dollar amount on items over it. Which discount to use when, and how to run both on Shopify.Mahbod Mortazavi
Run your next sale with Discounty
All six kinds of Shopify discount in one place, from a collection sale to a free gift, set up without a developer.