Sell through a season
Black Friday, a holiday, a quiet month. Planning the sale before the week it starts.
Black Friday is 27 November. Plan your sale
12 posts
When Do Shopify Stores Start Their Black Friday Sale?Not in early November. The median store started its sale six days before Black Friday, and a quarter started on the day itself.Mahbod Mortazavi
After Black Friday: End Cleanly and Earn the Second OrderThe sale ends on Monday at 23:59. The eight weeks after decide whether your Black Friday price holds and whether new customers order again.Mahbod Mortazavi
Cyber Monday Offer Ideas That Never Undercut Black FridayMonday is the last chance at Friday's price. Say so with a countdown, and if you want news, add one thing that does not cut deeper.Mahbod Mortazavi
How to Run Black Friday Early Access on ShopifyTwo days ahead of the public sale, for the customers who buy from you anyway. The same offer, a short window and an end that holds.Mahbod Mortazavi
Shopify Black Friday Strategies: 12 Moves and Their SettingsWhy each move holds up, the settings that build it, a worked example with the arithmetic, and the catch to plan around.Mahbod Mortazavi
What Goes Wrong at Black Friday, and How to Catch It EarlyNot exotic failures. The same short list, in most stores, every November.Mahbod Mortazavi
Periodic Discounting: Running Sales on a RhythmA sale on a schedule builds an audience and can teach it to wait. Where the line is, and how to keep the rhythm without the cost.Mahbod Mortazavi
Pre-Sale Discounts: What They Are and When to Use ThemAn offer before everyone else gets it. Who it is for, how deep it should be, and how to keep it with the people you invited.Mahbod Mortazavi
How to Create a Promotional Plan for Your StoreWhat a promotional plan is, the eight parts it needs, and a template a Shopify store can fill in for the year.Mahbod Mortazavi
Black Friday Checklist: 14 Steps in the Order They HappenGrouped by when rather than by topic, because four weeks out and the morning of are different jobs.Mahbod Mortazavi
Black Friday Discount Percentage: What Stores Actually RunMost Black Friday advice assumes 50%. Across the campaigns stores actually ran, the median was 20%.Mahbod Mortazavi
What Is a Seasonal Discount? Examples From Shopify StoresA price cut tied to a date the customer already knows. The season changes how many sales run, not how deep they go.Mahbod Mortazavi
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