Discount strategy for Shopify stores
Guides for running discounts on Shopify, grouped by the situation your store is in.
Black Friday is 27 November. Plan your sale
Set up a discount
Get a campaign live, and understand what Shopify will and will not let it do.
How to Put a Whole Shopify Collection on Sale, With the Old Price Crossed OutOne discount across a collection, a tag or the whole store, the old price crossed out on every product, and the prices put back when the sale ends.Mahbod Mortazavi
How to Schedule a Shopify Sale That Starts and Ends by ItselfChange every price on Friday night, change them all back on Monday morning, or set the sale up once and let it run. What Shopify can put on a clock, what it can't, and how to repeat a sale every weekend.Mahbod Mortazavi
BOGO on Shopify: What It Is and How to Set It UpBuy one, get one, buy two get one free, half off the second in a collection: the settings for each, in Shopify and in an app, and what they cost you.Mahbod Mortazavi
Grow the cart
The order is too small. These are the offers that make it bigger without cutting the price on everything.
How to Auto-Add a Free Gift to the Cart on Shopify When It Reaches an AmountA shopper reaches $64 and qualifies for your free lip balm, but nothing lands in her cart, so she pays without it. How to set the gift up, add it to the cart for her, and take it out if the cart drops.Mahbod Mortazavi
How to Offer Free Shipping Over a Cart Amount on Shopify, With a Progress BarA shopper with $62 in the cart doesn't know free shipping starts at $75, so she pays for postage or leaves. How to set the threshold in Shopify, show the distance as the cart fills, and keep a discount code from taking it away.Mahbod Mortazavi
What Is a Quantity Discount? How to Add Breaks on ShopifyThe more a customer buys, the less each item costs. How to set quantity breaks on Shopify, choose how items are counted, and show the tiers where shoppers see them.Mahbod Mortazavi
Turn browsers into buyers
Traffic arrives and leaves. These are the ways a discount gets noticed and acted on.
What Is a Flash Sale? A Guide for Shopify StoresA discount with a deadline measured in hours rather than weeks. It is also the most common campaign length there is.Mahbod Mortazavi
What Are Limited-Time Offers? 20+ Examples for ShopifyAn offer with a firm end. What it means, why it works, 20+ examples, and the rules that keep the deadline honest.Mahbod Mortazavi
Time-Sensitive Discounts: Making a Deadline RealThe same discount behaves differently once it has an end. What makes a deadline credible, and what breaks it.Mahbod Mortazavi
Sell through a season
Black Friday, a holiday, a quiet month. Planning the sale before the week it starts.
What Goes Wrong at Black Friday, and How to Catch It EarlyNot exotic failures. The same short list, in most stores, every November.Mahbod Mortazavi
ChatGPT Ads for Black Friday: which offer to run, and how to tell if it paidWritten with the Orichi team: a new ad channel, tested in the busiest week of the year, with an offer built for the questions people ask ChatGPT.Alex
When Do Shopify Stores Start Their Black Friday Sale?Not in early November. The median store started its sale six days before Black Friday, and a quarter started on the day itself.Mahbod Mortazavi
Know what worked
Whether the discount made money or just moved it. How much to give, and how to tell.
The Most Effective Discount Percentage for ShopifyThe percentages stores actually choose, what each range is for, and how to test the right one for your margin.Mahbod Mortazavi
How to Test a Discount StrategyRevenue during a sale is not the result. How to find out what a discount added, with a holdout and a little arithmetic.Mahbod Mortazavi
Discount Strategy in Retail: Choosing the Rules FirstThe rules you set before the sale, so each discount is a decision rather than a reaction to the last one.Mahbod Mortazavi
Where discounts are going
AI assistants are starting to buy on the shopper’s behalf. What that does to a discount.
What Is Agentic Commerce? A Guide for ShopifyAI assistants that find products and help shoppers buy. What it means for a Shopify store, what the agent reads, and what to set up.Mahbod Mortazavi
AI Upsell: Why Most Apps Show the Wrong OfferAn upsell that reads only the product page shows every shopper the same thing. Here is what changes when the offer reads behavior, and what a store needs first.Mahbod Mortazavi
Do Shopify discounts work in ChatGPT and AI checkouts?Automatic Shopify discounts already apply. A discount code still has to be entered, and two things your storefront does for you do not come with them.Mahbod Mortazavi
Discount terms explained
Definitions, and the differences people mix up.
Types of Promotion in Marketing: 6 Types ExplainedThe six ways a business gets its message out, what each one is for, and which ones an online store can run.Mahbod Mortazavi
Types of Discounts in Marketing; Describe Types of DiscountTen types of discount, what each one does for a store, and the trade-off that comes with it.Mahbod Mortazavi
What Is a Functional Discount? Meaning and ExamplesA functional discount pays a reseller for doing part of the selling. Here is what it means, how it is calculated, and where it shows up on a Shopify store.Mahbod Mortazavi
Run your next sale with Discounty
All six kinds of Shopify discount in one place, from a collection sale to a free gift, set up without a developer.