Discount strategy for Shopify stores
Guides for running discounts on Shopify, grouped by the situation your store is in.
Black Friday is 27 November. Plan your sale
Set up a discount
Get a campaign live, and understand what Shopify will and will not let it do.
How to Schedule a Shopify Sale That Starts and Ends by ItselfSet your sale up once and let it run: prices change when it opens and go back when it ends, with no hand edits. What Shopify can put on a clock, how Discounty schedules the crossed-out price, and how to repeat a sale every weekend.Mahbod Mortazavi
BOGO on Shopify: What It Is and How to Set It UpBuy one, get one, buy two get one free, half off the second in a collection: the settings for each, in Shopify and in an app, and what they cost you.Mahbod Mortazavi
Spend More, Save More on Shopify: Minimum Purchase TiersSpend $100 get 10%, $150 get 15%, $250 get 20%: how to build it on Shopify, show shoppers the next tier, cap the saving and pick thresholds that pay.Mahbod Mortazavi
Grow the cart
The order is too small. These are the offers that make it bigger without cutting the price on everything.
How to Auto-Add a Free Gift to the Cart on Shopify When It Reaches an AmountA shopper reaches $64 and her free lip balm lands in the cart by itself. How to set the gift up, have it added to the cart for her, and taken out again if the cart drops.Mahbod Mortazavi
How to Offer Free Shipping Over a Cart Amount on Shopify, With a Progress BarA shopper with $62 in the cart sees she is $13 away from free shipping, so she knows what one more item gets her. How to set the threshold, show the bar on product and cart pages, and keep it in step with your offer.Mahbod Mortazavi
What Is a Quantity Discount? How to Add Breaks on ShopifyThe more a customer buys, the less each item costs. How to set quantity breaks on Shopify, choose how items are counted, and show the tiers where shoppers see them.Mahbod Mortazavi
Turn browsers into buyers
Traffic arrives and leaves. These are the ways a discount gets noticed and acted on.
Psychological Pricing: 7 Strategies With ExamplesSeven ways to change how a price reads. Two of them need no discount at all.Mahbod Mortazavi
Price Anchoring: What is Price Anchoring & Anchor Benefit?The first price a shopper sees sets the scale for every price after it. Here is how to use that honestly on a Shopify store.Mahbod Mortazavi
How to Increase Your Shopify Store's Conversion RateYour conversion rate is one number, but shoppers leave at three different places. Shopify's own report shows which one costs you most, and each has its own fixes, from the product page to the last click of checkout.Mahbod Mortazavi
Sell through a season
Black Friday, a holiday, a quiet month. Planning the sale before the week it starts.
Black Friday Discount Percentage: What Stores Actually RunMost Black Friday advice assumes 50%. Across the campaigns stores actually ran, the median was 20%.Mahbod Mortazavi
Six Questions to Ask Lumos Before Black FridayPaste six questions into Lumos the week before the sale. It checks your own campaigns and tells you what to fix while there is still time.Mahbod Mortazavi
When Do Shopify Stores Start Their Black Friday Sale?Not in early November. The median store started its sale six days before Black Friday, and a quarter started on the day itself.Mahbod Mortazavi
Know what worked
Whether the discount made money or just moved it. How much to give, and how to tell.
How to Test a Discount StrategyRun your discount on one group of products, hold it back from a similar group, and you get close to what it really added. How to set the test up in Discounty and read the result.Mahbod Mortazavi
Shopify Discount Percentage: What Works? (Data)The percentages stores actually choose, what each range is for, and how to test the right one for your margin.Mahbod Mortazavi
Discount Strategy in Retail: Choosing the Rules FirstThe rules you set before the sale, so each discount is a decision rather than a reaction to the last one.Mahbod Mortazavi
Where discounts are going
AI assistants are starting to buy on the shopper’s behalf. What that does to a discount.
A Monday Shopify Discount Review With ChatGPT or ClaudeDiscounty connects to the AI app you already use. Ask which campaigns are running, which overlap and what to plan for Black Friday, and the answers come from your own store.Mahbod Mortazavi
Run Your Discounty Sales From Shopify SidekickSidekick only works with apps that build a connection for it, and Discounty built one. Ask about your campaigns, describe a sale or change one, all from your Shopify admin.Mahbod Mortazavi
What Is Lumos? Set Up a Shopify Sale in One Sentence With Discounty's AIType the sale the way you would say it, such as 20% off all soaps from Friday to Sunday. Lumos picks the campaign type, fills in the discount and the dates, and waits for you to save.Mahbod Mortazavi
Discount terms explained
Definitions, and the differences people mix up.
Types of Promotion in Marketing: 6 Types ExplainedThe six ways a business gets its message out, what each one is for, and which ones an online store can run.Mahbod Mortazavi
Types of Discounts in Marketing; Describe Types of DiscountTen types of discount, what each one does for a store, and the trade-off that comes with it.Mahbod Mortazavi
What Is a Functional Discount? Meaning and ExamplesA functional discount pays a reseller for doing part of the selling. Here is what it means, how it is calculated, and where it shows up on a Shopify store.Mahbod Mortazavi
Run your next sale with Discounty
All six kinds of Shopify discount in one place, from a collection sale to a free gift, set up without a developer.